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How to Make the Most of Your Data:
The value of informal data and the challenge of its management in organizations
Technology is no longer a luxury: it is the basis of competitiveness
Today, technology is not a privilege, it is a critical need to survive and grow. In a globalised world, where businesses must operate in an agile and precise manner, business technology has emerged as the answer to overcome obstacles, automate tasks and make smarter decisions.
Thanks to innovative solutions, what used to take weeks is now resolved in minutes. But with this digital leap there has also come a new challenge: the excess of information.
The current challenge: turning data into strategic decisions
Companies are surrounded by huge volumes of information. The real challenge is not to collect it, but to find it, understand it and turn it into action. Most organizations already have access to the data they need to grow, but simply don't know how to take advantage of it.
This useful knowledge, transformed into what is called “actionable intelligence”, is what makes the difference between a stagnant company and one that leads its industry.
What kind of data do you have in your company?
Not all data behave the same, and therefore they cannot be managed in the same way.
1. Structured data
- They are stored in databases, spreadsheets or ERP and CRM systems.
- They are organized, easy to access and analyze.
- They are often the focus of most business reports.
2. Unstructured data
- They are presented as documents, emails, PDFs, images, digital publications.
- They account for up to 95 per cent of corporate information, but are not actively managed.
- They are difficult to search for, analyze or integrate into decision-making systems.
Unstructured data are growing exponentially and contain valuable context information that helps make more comprehensive and accurate decisions.
The problem: decisions with only half the information
When companies analyze only structured data (the easiest), they end up with a partial and, in many cases, obsolete view of their reality.
Ignoring unstructured data is like navigating with an incomplete map.
The solution: tools that integrate all your information
Today, there are technological solutions that allow:
- Extract and model unstructured data.
- Analyze them in real time.
- Unify them with existing structured data.
- Visually present them to facilitate decision making.
A prominent example is IFINDIT, a tool designed to:
- Connect millions of data regardless of their format.
- Centralize scattered information.
- View insights on a single screen.
- Enable smart, custom searches.
Real case: the banking sector and informal data
According to a Deloitte poll on banking in Latin America:
- 80 to 95 per cent of data in the financial sector are informal.
- However, many banks still ignore them.
Today, the world's most advanced banks, like those in the Arab Emirates, already use:
- Digital behavioral data.
- Social networks.
- Scan contracts.
All this as an integral part of their credit risk models, achieving more precise and personalized decisions.
The future is smart data centralization
The way is clear: organisations that unify all of their information (structured and informal) in a single business view may:
- Identify opportunities quickly.
- Improve customer planning and experience.
- Optimize internal processes and strategic areas.
- Make decisions with confidence.
And they will do it without getting lost in a sea of files, formats and scattered sources.
Conclusion
The competitive advantage of the future will not be to have more data, but to know what to do with them.
With tools like IFINDIT, your organization will be able to see beyond numbers and make decisions based on a complete and actionable vision.
Don't keep a part of the story. Find out everything your data has to tell you.
Email: solutions AT creangel.com